Film Openings
When film titles had to start being in the film opening there was not much thought to where the titles would be placed and in what order and until the 1950s, the usual method was to present names and titles on cards, or against an unmoving backdrop. During 'Breakfast at Tiffany's' film opening there are many titles all put on the screen at the same time blocking the view of the shot. This is because the film titles were not a big part of the film and were just to briefly inform people of who was in the films.
Film openings have developed a lot over the years. The film opening sets the scene and is there to set expectations to the audience. The film opening often establishes the genre of the film, the location, the narrative and other aspects of what the film will be like. Slowly, title sequences evolved to become more elaborate pieces of film. The colour, font and where each titles is placed in the framing and what part of the opening scene it is put is thought about by the production company. Before the film starts there is often a logo to the production company/ distribution company which can also raise the expectations of the film to the audience and sometimes can help people think about the genre of the film. For example if a film is created by 'Walt Disney Productions' people often think of fairy tales/ cartoons, although Disney have created more then just cartoons especially over recent years. Also if films are created by 'Universal Pictures' people assume the film will be of good quality. This film opening is from 'Superbad'. Colombia pictures is the production company so people think this will be a good film due to it being a well known company. The bright colour and music in the opening suggests the film will be a comedy and the fact that the dancing is not very good.
Sophie Thomas
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